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Osiao Recruits Spokesperson

The Estee Lauder brand developed for Asian women features this singer in its ads.

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By: Jamie Matusow

Editor-in-Chief

Osiao, Estee Lauder’s new beauty brand developed for the unique needs of Asian women, has announced an exclusive partnership with award winning actress and singer Miriam Yeung.

As the new brand spokesperson, Miriam will be featured prominently throughout advertising and advertorials, PR, in-store and on the Osiao website. Advertising will break in the October issues of beauty magazines on newsstands now, showcasing the brand’s hero products and Miriam’s personal favorites: the Inner Radiance Concentrate and Inner Radiance Beauty Tablets.

“My life is so hectic between my family, work and travel schedule, and Osiao restores my skin’s youthful radiance making it glow like never before. I am so excited to work with a brand that understands my lifestyle and beliefs,” said Miriam Yeung.

Osiao launched exclusively in Hong Kong in 2012. It features scientifically advanced Western formulas and precious Chinese medicinal ingredients, the collection of complementary topical and oral products recaptures radiance to reveal luminous, lifted and lit-from-within skin in just four weeks.

Veronique Gabai-Pinsky, global brand president, Osiao, commented, “Ms. Yeung not only brings a youthful glow to Osiao, but her warm personality, intelligence and true talent make her an inspiration for women throughout Asia. Between her lifelong dedication to Chinese medicine, her strong knowledge of Western medicine, and now being a mother, she understands the necessity of leading a balanced and holistic lifestyle. With Osiao, Miriam is now able to approach her skincare in this light.”

For Osiao, a brand developed in Asia for Asian women, relevancy in Asia is paramount.

Fabrice Weber, president, The Estée Lauder Companies, Asia Pacific, added, “Partnering with Ms. Yeung demonstrates The Estée Lauder Companies’ emphasis on the region and greater China, and a commitment to the Asian woman as a strategic focus.”

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